WhatsApp is one of the most popular messaging application in the world. It recently introduced various new features in its latest updates. WhatsApp has been internally developing new features that are about to roll out. It is being predicted that users will not be appreciative of a controversial change that is coming to the Android and iOS chat app.
Facebook’s Vice President of Messaging Products, David Marcus, has said WhatsApp will be now open to advertisers. While speaking to CNBC, he said,
“As far as advertising is concerned, we’re definitely getting WhatsApp more open. We’re now going to have the ability to enable larger companies, not only small businesses, to integrate a new API [application programming interface] to send and receive messages with people on the WhatsApp platform.”