Google tried, and failed, to dominate messaging with Hangouts, Voice, Allo, Duo, and even Wave at one point. The next strategy: replacing SMS with the RCS protocol, and calling it “Chat.”
from How-To Geek https://www.howtogeek.com/fyi/google-and-carriers-plan-to-replace-sms-with-a-new-protocol-called-chat/
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