The week started with news that Android Wear was about to get rebranded. A Redditor first discovered a new logo and name in the latest Google Play Services when setting up a watch. There several references to “Wear OS’ throughout the APK and the logo looked like a finalized product. Now that the surprise is out of the way, Google has officially announced the new branding for Android Wear.
The new official home for the operating system formerly known as Android Wear is wearos.google.com. There you’ll find the new “Wear OS by Google” branding and a bunch of flashy slides showing off watches, apps, and features. Wear OS also has a new slogan: “Make every minute matter.” Google says this branding will roll out to watches and the phone app in the “next few weeks.”
Android Wear didn’t exactly set the world on fire. Smartwatches did see a period of growth last year, but as a whole, the platform seemed to be stagnant. Major Android smartwatch OEMs Huawei and Moto have been quiet on the new device front. Some people think the problem is Google’s lack of focus. Hopefully, this new branding signals Google’s recommitment to the platform.
Source: Google Blog