(Picture: Moment/Getty)There’s a scientific reason you can’t stop shovelling salted caramel stuff into your slobbering mouth – and it’s not just because you’re a greedy pig.
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That may well be a factor, but it’s not the only thing going on here.
Scientists from the University of Florida tested salted caramel on 150 lucky volunteers and found that there’s a reason why you keep on chomping.
It’s because you can identify new tastes with each mouthful, which means you like it more and more with each taste – known as ‘hedonic escalation’ (which means, roughly, ‘rising pleasure’).
Researchers led by Dr Cammy Crolic say that the pleasures (and flavours) of salted caramel mean that we suppress our normal impulse to say, ‘That’s enough.’
The researchers write, ‘ Hedonic escalation is more… Read the full story
from Metro http://metro.co.uk/2017/11/27/heres-the-scientific-reason-you-cant-stop-stuffing-salted-caramel-into-your-face-7110811/
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